Male gaze theory in the Music videos

The male gaze is a Term. coined by Laura Mulvey in 1975 and details how films are shown th the public in the perspective of a heterosexual male. She goes on to state that because of the male gaze, women are presented as objects within the films they star in and women watching these films must experience the narrative from a mans perspective, leading to women being critical of each other as if they were a man. This can be evident in several music videos from various artists.

Fergie: MILF $

The music video Consists of a milkman ending up in a neighbourhood of attractive women. followed by Fergie and backup dancers dancing in questionable clothing. In the music video, women are presented as sexual objects. The video exploits this with the clothing that the women wear throughout the video. Furthermore the lyrics in the song support this by almost painting women as nothing more sex objects, this is done through sexual innuendo's ' I could whip it up' and ' Comin in the front door, leavin in the back door'. The song is almost a perfect stereotype of what the male gaze is by  pretty much depicting women as sexual objects since the music video spends a good chunk of time focusing of the features of an attractive woman. Despite this however the Song could be aimed at both men and women alike because some women would prefer to watch music videos and films through the male gaze and would therefore live up to the male gaze and enjoy the song and music video because it shows them in their opinion doing what they do best, whilst the music video is also for men because of how it shows women in the music video which fits the male gaze and would therefore appeal to a lot of men simply because of the nature of the music video being very stereotypical of the male gaze.

Comin in the front door, leavin at the back door

Comin in the front door, leavin at the back door