Wednesday 11 January 2017

Representation of Sexuality.



The scene starts out with a tracking shot of the crew of detectives descending into a underground club via some stairs. the women of the group is the first down the stairs suggesting that she is the higher power of the group. this also suggests that she is the active member of the group and is a masculine female. along with this we can see the men behind her laughing and joking which implies that they're the passive one's in this situation. which is a counter stereotype as typically it is the male's that take the active role and women are seen as passive. upon arriving in the club and realiasing that it's a homosexual bar for men. the women acts like it's normal while the others start freaking out. this suggests that homsexuality was shunned in that time period. using mise en scene. from the clothes that some of the people in the club are wearing and the music being playerd in the background. we can infer that the scene takes place in the 1980's. when homosexuality was looked down upon. this goes the with men's reaction to finding out it is. they head back up the stairs with a median shot. further implicating their passive stance in the situation.

Next, a POV shot is used to show the women's perspective of the man they are looking to apprehend and how he is having another man twerk near him. this shows the off homosexuals as humorous because he's doing something unorthodox to society and would as as abnormal which is typically funny.

Afterwards. an over the shoulder shot is used to show the antagonist kiss a person who was brought over by the women. this supports the stereotype that homosexuals are heavily sexualised through a male gaze. furthermore cross-cutting is used to show that the man is resentful of women and talks down to her. by calling her "sweetcheeks". along with the Asynchronous sound that plays. it shows the man feels victimized by the women because of his sexuality and is therefore scornful towards women. this is also shown through the male gaze which is a stereotype of sexuality in that homosexual men don't like women at all.


Thursday 5 January 2017

Media production is dominated by global institutions, which sell their products and services to national audiences. To what extent do you agree with this statement?

The media industry has changed over the years. while there are many companies. media production is dominated by the conglomerates such as Disney. these companies are able to build the big budget films that gross the most money and attract the best stars such as with Star wars; the force Awakens. however there are some companies which can still make good films that are successful like Ex-Machina which go against the norm. but they won't make as much money as they could do if they were made by a conglomerate.


Studios like Disney are able to make a plethora of films through many different studios. A few examples is Lucasfilms and Star wars and Pixar and Monsters Inc. another thing they have along with good production companies for their films. they also own TV Channels; Theme parks across the world; Radio stations amongst others. they use all of this to appeal to their target audience of children but they also appeal to adults with films such as the Force Awakens. in truth. Disney tries to cater for all ages with their films to make sure they meet all 4 quadrants of a target audience. This is evident with The Force Awakens as it appeals to the older fans of the saga, caters for the kids who are going to grow up with the films and also has a PEGI rating of 12 meaning it's a ideal family film. When advertising the Force Awakens. Disney used synergy to try and market it to all ages. they did this with YouTube trailers; TV Adverts; Toys; CD'S and other merchandise to make it appeal to a wide audience.


On the other hand. Ex-Machina didn't have as wide an area to sell their product into. they only had a Cd soundtrack released on digital download or vinyl. as well the usual trailers and TV adverts. Which is way they had to pull a PR stunt with their tinder campaign to try and create attention and hype for it.